Bryce is the founding partner of ESG Law, the world’s first dedicated esports law firm, where he represents preeminent esports teams, talent, and institutions. Bryce is also a founding partner at Theorycraft, a creative and strategic advisory firm focused on helping major brands, sports teams and owners, and investors on how to successfully enter and navigate the esports space. Bryce’s work spans across the esports landscape; he has worked on major deals involving every esports title, and his clients range from long-standing, endemic esports entities to marquee sports, media, and entertainment companies looking to capitalize on the explosive growth of the industry. Bryce is a contributing writer for ESPN, and drives industry standards as a thought leader on key legal and business issues facing all aspects of the esports ecosystem. Bryce was named to the 2018 classes of the Forbes 30 under 30 and Sports Business Journal/Daily 40 under 40.