Alaric Choo, co-founder and Technical & Partnerships Director of Secretlab was started by former competitive Starcraft II players Ian and Alaric who have applied their analytical and strategic mindset to gaming chairs, taking Secretlab from 1 country to 50 in just under 4 years.
Under Alaric, who is the company’s Partnerships & Technical Director, Secretlab has signed industry-shaking esports partnerships with Riot Games for their global League of Legends tournaments, as well as world-renowned teams such as Cloud9 and Team Secret; pioneering collaborations with pop culture icons including HBO’s Game of Thrones and Warner Bro.’s Batman; and even in the electronic dance music industry with renowned EDM producer deadmau5.
