Our Partners

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

The Esports World Cup is a global celebration of competitive excellence and esports fandom. The competition features a unique cross-game structure that will pit the world’s top esports Clubs and athletes against one another for the largest-ever prize pool. Debuting in the summer 2024, gamers, publishers, and fans from around the globe will come together in Riyadh, Saudi Arabia, to crown the world’s first Esports World Cup Club Champion.

Qiddiya City is Qiddiya’s inaugural project; a new global destination built from scratch on the foundations of play. Located at the heart of the Tuwaiq Mountains just 40 minutes from Riyadh, the vibrant city brings entertainment, sports, and culture together in a way never seen before.

Upon completion, Qiddiya City will offer a high quality of life to residents and visitors with a wide range of attractions and experiences, including a global center for gaming and esports, a multi-use stadium, golf courses, a motorsports area with racetrack, a water theme park and a Six Flags theme park.

With Qiddiya’s “Power of Play” philosophy at its heart, the city is designed to host some of the world’s biggest sports competitions, festivals, concerts, and cultural events. Sustainability and well-being have also been woven into its urban plan, with residential, retail, and office spaces blended with extensive green zones, cultural centers, and top-tier healthcare and education facilities.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest levels. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories, developing men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.