PRESS RELEASE
THE ESPORTS AWARDS UNVEILS PARTNERSHIP WITH THE LEUKEMIA & LYMPHOMA SOCIETY
The announcement marks The Leukemia & Lymphoma Society’s first partnership with the Esports Awards, which will see the two brands come together in a bid to raise money for all those affected by blood cancer
More information can be found via the donation page https://tiltify.com/lls/esportsawards
LAS VEGAS, NV (November 10, 2022) – The Esports Awards, the most prestigious night on the esports calendar, is excited to announce a partnership with The Leukemia & Lymphoma Society (LLS). As the official charity partner of the 2022 Esports Awards, they are collaborating to raise $50,000 USD with special incentives along the way including exclusive on-site activations.
LLS will be featured in the Esports Awards directly throughout the campaign and the main ceremony, with a variety of activations and rewards for achieving donation targets. A special guest VIP host will be involved in these incentives with challenges and donor rewards at the main awards event in Las Vegas on December 13.
LLS is the largest non-profit organization dedicated to creating a world without blood cancers. They fund ground-breaking research, provide personalized patient, family and caregiver support, and drive change in public policies that affect cancer patients. The LLS and Esports Awards partnership will be centred around the #TiltCancer initiative which has been created to bring together community passions, gaming, and giving back.
Michael Ashford, the CEO of Esports Awards, commented: “It’s great to welcome The Leukemia & Lymphoma Society to the Esports Awards family. 2022 is a big year for us so it’s great to bring on board such an incredible cause to join us on our journey. The goal is to raise as much money as possible for the charity with exclusive activations and donation incentives featuring some very special guests.”
“We’re thrilled to partner with Esports Awards and welcome a new generation of supporters within the gaming space to the LLS community,” said Coker Powell, SVP, Chief Development Officer for The Leukemia & Lymphoma Society. “Engagement with the Esports gaming community is critical to helping LLS support the approximately 1.6 million people in the US living with or in remission from a blood cancer. Funds raised through this partnership will help advance LLS’s mission to find cures and support all patients and families affected by a blood cancer diagnosis.”
This year, the Esports Awards will host three days of networking, fun, celebration and content. The Esports Awards Open powered by the Golf + Gaming Club will kick off the celebrations on December 11, with the Esports Assemble: Vegas Edition following for two days of B2B events and content. The Esports Awards will then take centre stage on December 13 for a spectacular ceremony.
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Esports Awards
Founded in 2015, the Esports Awards is the most prestigious night in the esports calendar and the only global award show that aims to recognize esports excellence.
The Esports Awards is dedicated to showcasing world-class performance and innovation from every corner of the industry throughout the year. It reaches its pinnacle at its end-of-year ceremony, considered the Oscars of esports. The ceremony celebrates everyone from the players, teams, media, hardware providers, games, events, and personalities that shape the esports industry.
The 2021 Esports Awards saw a record-breaking 20 million viewers across the campaign, and 10 million votes counted. For 2022 the Esports Awards is moving to a new home at Resorts World Las Vegas.
Media Contact
Swipe Right PR – Laura Byrne: laura(@)swiperightpr.com
